How to Earn from Facebook Audience Network

The Basics of Facebook Audience Network Monetization Program.

Facebook has only introduced a social communication through friendship philosophy. Facebook till 2017 gives people a space for social integrity through messenger. group messaging. The Business objective of Facebook was to place advertisement in members profile news feed. Since 2007 Facebook started to grow with its popularity. As because it gives people a free chance to meet the near & deer ones with cost of minimum the Data usages. On the contrary the advertisers get the opportunity to spread their advertisement with minimum cost compared to other advertising platform. So FB become most popular among social audiences & to advertiser also. Due to huge demand of FB advertising, the news feed of Facebook user become congested with unexpected Sponsored contents. As a results FB starts to realize the catastrophic break down of the system. As a preventive action FB business thoughts are being diverted as per coming situation. Facebook collaborate to share advertising revenue to different web publisher like google ad-sense. These approved publisher with mobile website, Mobile App along with their audiences are the components of Facebook Audience Network.

The benefits of Facebook Audience Networking:

1) The advertisement placed interest based audience. So the effectiveness of advertisements are gradually increased. So the advertise are being interested on Facebook advertising.

2) The Facebook users are free from unwanted and monotonous sponsored articles.

3) The Facebook Page owners and FB content creators are being interested as the earning opportunity by means of their hard working on FB.

4) Sponsoring opportunity on FB video is being more popular.

How Audience Network Works:

How does Audience Network work?

You can make money by running ads from Audience Network on your apps, Instant Games, Instant Articles or websites. To do this, you'll need to:

1. Integrate Audience Network in your app or site. Depending on your platform, you may need to implement an SDK

2. Create a property, Ad Space and placement in Monetization Manager, and implement those placements in your app or site.

3. Send your your app or site for review.

4. Go live by publishing your app in the app store, or publishing your website. Once people start seeing ads from Audience Network in your site or app, you'll start earning money.

TYPES OF AD FORMATS

1)Native 2)Interstitial 3)In-stream video 4)Rewarded video

About Native Ads

A native ad is an ad unit that fits with the design of your app. Native ads are often better for engagement and make higher eCPMs because they blend in naturally with your interface.

To promote intentional engagement, ensure your native ads blend in without people mistaking the ads for an experience within your app.

An ad is made up of descriptive text, images, a clickthrough URL or action, and other metadata. When you create a native ad placement in your app or mobile website, you include instructions for how to assemble those pieces into an ad. We deliver all of the parts of an ad to your app from the Facebook API.

Native Ads Flow Types Best Practices

During Facebook research on how native ads perform compared to other types of ads such as banner or interstitial ads, several common native ad experiences were identified. We call these different native ad experiences “flow types”.

Flow types help you understand a person's mindset and behavior while using your app, so you can create placements that maximize performance without interrupting the app experience. While you can choose to design and implement native ads in any manner, these flow types may help you design more successful native ad placements.

Based on flow types research, we've identified a large number of flow types you can try in your app or mobile site.

Top performing flow types for ads:

· Ad Discovery: Users are presented with a customized button inviting them to discover new content. When they click on the button, they're taken to a full-screen ad.
Seen in: Common across all app categories

· After Task: Ads are shown after the completion of a task, or after other natural breaks in the user journey.
Seen in: Utility, Gaming, Entertainment, Photography

· In-Feed: Ads appear as part of an app's scrolling feed. If you're a Facebook user, this is very similar to how ads appear in your mobile and desktop feeds today.
Seen in: Utility, Dating, Messaging, Music, News, Entertainment, Lifestyle, eCommerce, Sports, Photography

· Left/Right Swipe: Full-screen ads are shown between screens. Users navigate them by swiping left or right.
Seen in: Dating

· App Launch: Users see an ad when an app launches but before they can begin using the app.

· Before Task: User-initiated placements where a person launches an action and a flow-breaking ad is inserted before it happens.
Seen in: Utility, Gaming, Entertainment

· Between Tasks: Ads are shown between two well-defined tasks, such as Game Levels.
Seen in: Utility, Gaming, Music, Entertainment, Lifestyle, Sports

· Home Screen/Menu: Ads are embedded in either an app's home screen or one of its menus.
Seen in: Utility, Gaming, Photography

Flow types to avoid

Here are some flow types that aren't recommended, because they tend to perform poorly:

· During Task: While waiting for a task to complete, a user is shown an ad alongside the update.
Seen in: Utility, Photography

· Fixed Against Content: Ads are juxtaposed against app content without matching the context or design of the app.
Seen in: All categories

· Mid-Game: These ads appear while playing a level in a game, similar to a banner ad. These ads perform poorly because of low attention.
Seen in: Gaming

Why flow types matter

Ads can be an afterthought within an app or a site and make the overall experience worse. Ads which do this often perform poorly. People ignore them or if they do engage with them, rarely take an valuable action such as making a purchase.

Thinking about experiences you've had where ads are not annoying and are not a distraction or a disruption, what makes these ad experiences great?

· Content of the ad - the ad is well written, interesting, or relevant to you.

· Where the ad appears - the ad is fully integrated into the experience.

While advertisers control what ads they create, publishers can control where and how someone experiences an ad.

For all publishers on Audience Network, integrating native ads into your app or site is recommended. A native ad is where the ad placement is designed to match the look, feel, or experience of your app or website.

Example of native ad

We know from researching real, active apps that when ads are thoughtfully integrated into an app or a website, these native ads perform better than standard interstitial or banner ads, leading to better outcomes for advertisers and more revenue for publishers.

Tips for testing out native ads in your app or website

The format of the ad you choose to implement in your app or mobile site can have a big impact on how an ad placement performs. For example, an ad with a larger call-to-action button might do better than an ad with a smaller call-to-action button. The benefit of implementing native ads is that you can customize how each element of the ad displays, optimizing for look, feel and performance.

To figure out which native ad formats work best, consider running A/B tests to compare performance of different design choices for your native ad placements.

Here are some ideas for how to test your native ad placements:

· Button size: We've found that making a CTA more prominent in the design can lead to more engagement

· “No” vs. “Close”: Try replacing the “Close” option in the corner with a “No” button alongside the CTA. This may slow your visitor's reaction time and increase the likelihood they'll notice the ad

· Different colors: Green in particular seems to perform well, but the winner may ultimately be the color that best aligns to your design. Keep in mind that it's important to choose a color that people won't confuse with an experience within your app.

· Cover image: Although cover images are optional, we've seen engagement grow when they're a prominent part of the ad

· Bigger screen elements: People are usually drawn to larger elements on a mobile screen. What elements of your design could be enlarged for testing?

· Horizontal scroll: Once you've established a native standalone placement you're comfortable with, consider testing it against a horizontal scroll. Since scrolling ads incorporate additional messages and CTAs, this option has the potential to unlock valuable new inventory.

See the Design Guidelines for more info on designing native ads.

How to run an A/B test for your placements:

1. Create separate placements in Audience Network for each different native ad design. Then, in the code for your app, apply the correct placement ID for each design you're testing.

2. Let each of your test placements run for a while. Depending on the volume of impressions in your app or mobile site, you might need to let your test placements run for a couple of weeks before evaluating performance.

3. In the Performance section of the Monetization Manager, compare how different native ad placements perform.

Image Sizes and Text Limits for Native Ad Placements

When you implement native ad units in your app, we recommend that you follow these limits:

· Title: 30 characters maximum

· Cover image: 1200x627px

· Icon: 128 px square

· Social context: 30 characters

· Title for button (call to action): 20 characters or less

· Body text: 90 characters

· Rating Scale: 5

· Rating Min/Max: 1/5

About Interstitial Videos

Interstitial videos exist as both autoplay and click-to-play formats and are full-screen video ads within a mobile app.

Auto-play ads will start playing as soon as the interstitial loads; they can be skipped after 3 seconds by default. The maximum ad duration is two minutes.

Create An In-Stream Placement

In-stream video placements on Audience Network allow you to show video ads from Facebook advertisers in your app or website's video player.

· Eligibility for the in-stream video placement is on invitation only.

· The in-stream video display format is not visible in Monetization Manager until you have been approved to use this format.

About Rewarded Video

Rewarded video ads are a popular monetization option for game developers to maximize revenue while offering an excellent ad experience for players, since they choose to watch the rewarded video. To maximize success, understanding the best possible placement for your rewarded video ad placement is key when developing your app monetization strategy.

Rewarded Video on Audience Network

Audience Network extends Facebook's people-based advertising beyond the Facebook platform. With Audience Network, publishers can make money by showing ads from Facebook advertisers in their apps or websites. Rewarded video ads are a type of video placement for apps that give people playing a game a reward in exchange for watching a video ad.

An Audience Network rewarded video ad will launch when triggered by the player, show the ad, and then display an end card which gives the user additional context about the content being advertised. It also gives the player the opportunity to click an external link, such as the relevant App Store or website.

Best Practices for Rewarded Video

Best Practices

1. Descriptive Entry Point

Give the user a clear understanding of the value proposition taking place in the game. Showing an ad to a player where the time they put in will result in valuable output is key, as they are more likely to interact with the ad.

You need to clearly establish what the player is giving and receiving to get this reward. Once this is done, the player can be more receptive to the ad experience, and the more receptive they are, the more likely they are to interact with the ad.

Clearly state what the player needs to do to get the reward and what the reward actually is. For example, “Watch a video for another life!”

2. Quality Ad Experience

The ad experience needs to be designed in a way that reduces accidental clicks, which in this case means unintentional video starts. Accidental clicks have a bad impact on the user experience. They will be less likely to interact with the ad or even consider what is shown to them.

The ad should be player initiated, rather than a requirement to progress in the game. For example, if a player is allowed to start a new game for free, do not make them watch a rewarded ad to start this new game.

3. In-game Economy

Repeated opportunities to receive in-game items through Rewarded Video can have an impact on the value of your in-game reward. It can de-value that item and make it less likely for users to out of pocket for those items. Also, serving too many Rewarded Video ads to a user can have a negative impact on ad engagement. Users may see Rewarded Video more as an easy button-click to receive in game items as opposed to being engaged with the video being shown.

4. Informative Messaging

If you're going to reject the reward for certain reasons, tell the player why. If not, there will be a negative impact the next time you are going to show them an ad. If you clearly tell the player from the start that not completing the video will not give them the reward, then you're clearly laying out the value exchange through clear messaging, like “No reward: you did not watch the whole video.”

If the player has a certain amount of time to unlock the reward, be specific. For instance, include a timer counting down how much time they have to unlock the reward.

On the other hand, make sure it's is clear to the player that they earned a reward. For example, consider a post ad screen with "Success! You got free awesome item.”

About Instant Articles

An Instant Article is an HTML document that loads very quickly in Facebook, giving publishers the ability to tell rich stories in a branded and customisable article format that renders fast on mobile.

Instant Articles provides a faster, Facebook-native way of distributing the content that publishers already produce for their own websites. Every article published as an Instant Article must be published on a news publisher's website as well.

When posting Instant Articles to Facebook, publishers and readers link to articles just as they always have. Each Instant Article is associated with a URL link, so when a link is shared in News Feed, readers on Facebook see the Instant Article version if it's available.

Instant Articles work for any type of article, from daily coverage to long-form, in-depth features. Instant Articles are available for readers with iPhones and Android devices running the following software versions or above:

· iPhone Facebook for iPhone version 30.0 and iOS 7.0

· Android Facebook for Android version 57 and Android Jelly Bean

An Instant Article is an HTML document optimised for fast mobile performance, rich storytelling capabilities, branded design and customised visual display. Instant Articles use a standardised markup language (similar to XML) to apply styles and interactive functionality to a story.

This markup can be applied automatically, to enable automated publication of an entire content feed at scale. Alternatively, it can be applied manually to create bespoke stories that take full advantage of Instant Article capabilities and rich-media elements.

Instant Articles will not be automatically posted. Publishers should share articles on their Pages just as they always have.

Instant Articles are ranked in News Feed by the same criteria that we use to rank standard articles on the mobile web. News Feed ranks stories based on a number of factors, including the amount that people interact with them and how much time people spend reading them.

How Instant Articles work